Internet star ‘Grumpy Cat’, real name Tardar Sauce, has become the official ‘spokescat’ for the St Louis-based company.
‘Enlisting the help of Grumpy Cat allows us to extend our reach to new cat owners,’ the firm’s brand manager Shawn Brain told the Post-Dispatch.
‘She, ironically, makes you smile seeing her face, even if you’re sick or having a bad day.’
The frown-faced feline from Phoenix became a global star last year when her owner, Tabatha Bundesen, posted her picture on bulletin board website Reddit.
Grumpy Cat has since become one the biggest stars on the internet, with a Facebook following topping one million.
The sourpuss has also featured in an online video game series, has her own merchandise line and there is even a reported movie deal in the pipeline.
‘She’s very busy,’ said Friskies spokeswoman Julie Catron said. ‘The first thing she’ll do for us is receive the lifetime achievement award.’
Grumpy Cat, who suffers from feline dwarfism, will pick up the accolade at a New York ceremony honouring the best cat videos online on October 15.
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